How to increase page speed of your website easily with this few settings

Website speed is a measurement of how fast the material on your page loads. Page speed is commonly mistaken with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be expressed in either “page load time” (the time it takes to fully show the content on a certain page) or “time to first byte” (how long it takes for your browser to get the first byte of information from the webserver) (how long it takes for your browser to receive the first byte of information from the webserver).

Why is page speed important?
When it comes to page loading speed, every second counts. In fact, Google research reveals that as loading times increase from one to three seconds, the risk of a bounce (the visitor departing immediately away) climbs by 32 percent. If the page takes five seconds to load, the probability of a bounce jumps by 90 percent:
In other words, if your pages don’t load within a few seconds, it dramatically increases the probability that people will leave your site. Additionally, if your web pages are sluggish, it can damage your potential to drive engagement and conversions.
Ways to Improve Page Loading Speed
  • Use a CDN (Content Delivery Network)
Hosting your media files on a content delivery network is one of the best methods to speed up your site, and can typically save up to 60 percent bandwidth and reduce the number of queries your website makes.
CDNs work by hosting your files across a huge network of computers throughout the World. When a person accesses your site from Thailand, they are downloading files from the server that is nearest to them. Because the bandwidth is spread across so many different servers, it lessens the demand on any single server and also protects your website against DDoS assaults and traffic spikes.
  • Optimize images
Images form a substantial percentage of Internet traffic, and they often take the longest to load on a website since image files tend to be greater in size than HTML and CSS files. Luckily, image load time can be lowered by image optimization. Optimizing photographs often entails reducing the resolution, compressing the files, and reducing their dimensions, and numerous image optimizers and image compressors are available for free online.
  • Leverage a caching, page speed plugin
There are a number of aspects that effect website page load speed, yet many are just beyond the competence of the typical marketer. Fortunately, there are several helpful plugins or modules (depending on your CMS) that can assist with the technical heavy lifting. Website caching is another approach to assist optimize your page load time. Cached pages are served up as static HTML versions of a given page in order to prevent time-consuming queries to your website’s database. A cached web page loads substantially quicker—while saving server load by up to 80 percent . WordPress users can easily install one of the many popular page caching plugins such as W3 Total Cache.
  • Remove render-blocking JavaScript
Browsers have to build a DOM tree by processing HTML before they can render a page. If your browser finds a script during this procedure, it has to pause and execute it before it can proceed.
  • Choose a performance-optimized hosting solution
The hosting service you pick has a vital influence in your website’s maintenance and performance. That includes its page speeds. One of the greatest mistakes you can make is settling for substandard hosting in order to acquire a reduced monthly subscription. Cheap hosting often equates to bad performance. It can imply sharing resources between numerous websites on an overloaded server, which can end up straining your page loading times.
  • Use WP Engine
While researching our guide to the best web hosting, I established response time monitoring for a range of various web hosting firms. I simply made an account, uploaded a blank WordPress site with a similar theme, and then used a server monitoring tool to evaluate the response time every five minutes.
  • Minify CSS and JavaScript files
Minifying code implies deleting anything that a computer doesn’t need in order to understand and carry out the code, including code comments, whitespace, and unneeded semicolons. This makes CSS and JavaScript files somewhat smaller so that they load faster in the browser and take up less bandwidth. On its alone, minification will result in only small speed increases. However, implemented coupled with these other ideas, it will result in greater website performance.
  • SEO best practices
Google has revealed that site speed (and as a result, page speed) is one of the signals used by their algorithm to rank pages. And study has showed that Google might be particularly considering time to first byte as when it analyzes page performance. In addition, a poor page speed means that search engines can scan fewer pages using their allocated crawl budget, and this could severely influence your indexation.
Page speed is also critical to user experience. Pages with a longer load time tend to have greater bounce rates and shorter average time on page. Longer load times have also been demonstrated to negatively effect conversions.
  • Enable compression
Use Gzip, a software tool for file compression, to minimize the size of your CSS, HTML, and JavaScript files that are more than 150 bytes. Do not use gzip on picture files. Instead, compress these in a tool like Photoshop where you can retain control over the quality of the image. See “Optimize images” below.
  • Minify CSS, JavaScript, and HTML
By optimizing your code (including removing spaces, commas, and other unneeded characters), you can drastically boost your page performance. Also delete code comments, formatting, and unneeded code. Google suggests using CSSNano and UglifyJS.
  • Reduce redirects
Each time a website redirects to another page, your visitor faces additional time waiting for the HTTP request-response cycle to complete. For example, suppose your mobile redirect pattern looks like this:
example.com -> www.example.com -> m.example.com -> m.example.com/home \s…each of those two additional redirection makes your page load slower.
  • Remove render-blocking JavaScript
Browsers have to build a DOM tree by processing HTML before they can render a page. If your browser finds a script during this procedure, it has to pause and execute it before it can proceed.
Google advocates avoiding and reducing the use of blocking JavaScript.
  • Leverage browser caching
Browsers cache a lot of information (stylesheets, pictures, JavaScript files, and more) so that when a visitor comes back to your site, the browser doesn’t have to reload the entire page. Use a tool like YSlow to see whether you already have an expiration date set for your cache. Then set your “expires” header for how long you want that information to remain cached. In many circumstances, unless your site design changes regularly, a year is a suitable time span. Google has further information about utilizing caching here.
  • Improve server response time
Your server response time is determined by the quantity of traffic you receive, the resources each page consumes, the software your server employs, and the hosting provider you use. To enhance your server response time, check for performance bottlenecks like sluggish database queries, slow routing, or a lack of appropriate RAM and fix them. The ideal server response time is under 200ms.
  • Reduce your redirects
Too many redirects on your website can drastically impact loading times. Every time a page redirects somewhere else, it prolongs the HTTP request and response procedure. However, in some circumstances redirects may be necessary, such as when you’re going to a new domain. However, deleting unneeded redirects on your site might result in dramatically lower page loading speeds. There are a number different strategies to eliminate redirection in WordPress. One is to avoid producing unneeded ones when establishing internal links and menus. Another is making sure your Top-Level Domain (TLD) resolves with a maximum of one redirection.
  • Use a caching plugin
If you’re using WordPress, one of the quickest and easiest ways to cut your page loading speed is to install a caching plugin like WP Total Cache or WP Super Cache. Of course, if you are using WP Engine, you can skip this phase as they have caching built-in. Both of the plugins mentioned above are free to download and highly good. Despite their name, caching plugins perform quite a lot beyond browser caching, however that is their principal role. I’ll describe the benefits and how to implement browser caching in a second without a plugin, but for those using WordPress and trying to increase page speed rapidly, it’s frequently easier to just install a plugin.
  • Use browser HTTP caching
The browser cache is a temporary storage place where browsers save copies of static files so that they may load recently visited webpages considerably more rapidly, instead of needing to request the same content over and over. Developers can instruct browsers to cache elements of a webpage that will not change regularly. Instructions for browser caching go in the headers of HTTP responses from the hosting server. This drastically minimizes the amount of data that the server needs to deliver to the browser, decreasing load times for users who frequently visit certain pages.
  • Use an excellent theme
Prevention is usually a better method than cure. To prevent plenty of page speed issues in the first place, you should choose for a solid host, a good CDN, and good theme/design. As a digital marketer, it’s irritating when web designers construct sites that look beautiful but function horribly from an SEO standpoint or a speed viewpoint. I remember once having to break news to a client who spent a quarter of a million pounds on a new website, only to have it canceled because it would have annihilated their digital marketing efforts.
  • Minimize the inclusion of external scripts
Any scripted webpage elements that are loaded from somewhere else, such as external commenting systems, CTA buttons, or lead-generation popups, need to be loaded each time a page loads. Depending on the size of the script, these can delay a webpage down, or cause the webpage to not load all at once (this is termed ‘content jumping’ or ‘layout shifting’ and can be extremely unpleasant for mobile users).
  • Clean up your database
One of the pitfalls of WordPress is that your database may grow very cluttered very quickly due to saved drafts, post modifications, deactivated plugins etc. WP Optimize is a terrific plugin that routinely deletes all of the junk you don’t need that’s cluttering up your database. After running this on the Venture Harbour database I managed to shrink the database from 5mb to 3mb, which helps speed up the time it takes for the browser to gather and return files from the database.
  • Compress your website with gzip
Gzip is a simple approach for compressing your website’s files to conserve bandwidth and speed up page load times. Gzip works by compressing your files into a zip file, which is faster for the user’s browser to load. The user’s browser then unzips the file and reveals the content. This way of sending content from the server to the browser is significantly more efficient, and saves a lot of time.
  • Turn off ping backs and trackbacks in WordPress
Pingbacks and trackbacks don’t actually serve any practical utility in WordPress, and yet they’re commonly enabled by default. I’d recommend turning both of these off as they do clog up your database and increase the number of requests that are made.
  • Enable Keep-Alive
HTTP Keep Alive refers to the message that’s delivered between the client computer and the web server asking for permission to download a file. Enabling Keep Alive allows the client computer to download several files without constantly asking permission, which helps to save bandwidth.
  • Switch off all plugins you don’t use
With WordPress sites, plugins are frequently the largest cause for slowing the site down. If there are any plugins that you’re no longer using or aren’t essential, delete them.

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